Two years ago, AT & T began the “Texting Can Wait” campaign to alert young drivers to the dangers of texting and driving. These power commercials feature individuals whose lives were changed as a result of sending a text message, instead of paying attention to the road.
The latest commercial was launched during the “100 deadliest days” for teen drivers on the road. This refers to the period between Memorial Day and Labor Day, when teens are out of school and enjoying the carefree days of summer. This PSA features a young man struggling to overcome a traumatic brain injury that was caused by an auto accident. The Young man holds up a white sign with the words “Where R” this was the text message that changed his life forever.
Earlier commercials featured families who lost loved ones as a result of distracted driving and the text messages that they were sending or reading when they crashed.
These powerful commercials give us a glimpse into the reality of texting and while driving, and prove that Texting can Wait.
For more information on AT & T’s Texting Can Wait campaign, or to view all of the videos, please visit: http://www.att.com/gen/press-room?pid=2964