If you’re paying attention you’re likely to encounter the Academy’s new media campaign to alert the public to the dangers of distracted driving. The new distracted-driving television spot opens with a shot of a toy frog on a road. This 60-second television spot that reverses and dramatically slows down the split-second decision a young mother makes on the road—hinting at a serious consequence. Viewers are encouraged to “decide to drive” and to speak up against poor driving behaviors.
The Decide to Drive campaign slogan of “Behind the wheel, there is no such thing as a small distraction” is the Academy’s most comprehensive awareness effort ever, Ms. Gordon said. Along with the public service announcements (PSAs) that will be sent to TV and radio stations as well as print publications to get the word out.
